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James Hotel
Project Type
Experiential Marketing / Digital Engagement
Date
February 2025
WCE partnered with the James Hotel to transform its Sixth Avenue location into a vibrant, art-focused destination. Collaborating with an emerging artist, we created a signature mural and amplified the experience through a microsite, curated programming, and a branded hashtag that showcased user-generated content from guests. Every element was designed to connect visitors to the hotel’s artistic vision while encouraging engagement both on-site and online.
The launch included a private influencer event, followed by a nationwide contest and ongoing influencer activations, generating sustained attention and excitement. The campaign successfully positioned James Hotel as a cultural and art-driven destination, achieving over 10 million in audience reach and establishing a scalable model for experiential marketing that blends physical presence with digital engagement.
