Tumi

For the launch of TUMI’s Global Locator luggage tag, WCE designed and executed a strategic influencer program that positioned the product for maximum impact. We handpicked creators whose audiences aligned perfectly with TUMI’s premium travel market, managed all logistics from start to finish, and monitored performance with detailed analytics to optimize every touchpoint. The campaign was built not just to reach consumers, but to educate, inspire, and drive meaningful engagement with a high-value, travel-savvy audience.

The results were immediate and measurable. Across Instagram, YouTube, and other social platforms, the campaign reached millions of targeted users, generated strong engagement and buzz, and built awareness around the product’s unique features. Early sales reflected the program’s effectiveness, demonstrating how a carefully executed digital influencer strategy can drive both brand credibility and commercial results. TUMI successfully introduced the Global Locator as a must-have innovation, reinforcing the power of integrated marketing and performance-driven strategy.