Cleancult

Cleancult’s retargeting campaigns were underperforming, contributing less than 20% of total CRM revenue. WCE stepped in with a data-driven strategy to transform the brand’s digital marketing. We optimized creative assets, refined audience targeting, and implemented precise campaign management, ensuring every touchpoint reached high-intent users. The focus was clear: turn wasted impressions into meaningful engagement and measurable revenue growth. This wasn’t a simple tweak - it was a strategic overhaul designed to maximize efficiency and impact.

The results were dramatic. Retargeting revenue surged from under 20% to over 49% of total CRM revenue, driving an overall 167% increase in total revenue. Customer engagement also soared, with email open rates doubling from 15% to 30%. Beyond the numbers, the campaign strengthened Cleancult’s position in a competitive household cleaning market, proving how targeted, data-driven retargeting can transform underperforming campaigns into a primary growth engine.