TOTY by Sofia Vergara

Toty, an innovative sunscreen makeup brand founded by Sofía Vergara, partnered with WCE to design and develop a fully integrated Shopify website that would elevate their digital presence. Beyond aesthetics, the platform was built for performance: CRM integration was implemented to optimize customer data management, while the design and UX focused on streamlining the user journey. This wasn’t just a website - it was a strategic tool to engage users, convert visitors, and support scalable growth across every touchpoint.

The results speak for themselves. The e-commerce redesign delivered a clean, intuitive interface with well-structured content and seamless performance across devices, particularly mobile. By combining thoughtful UX, integrated CRM, and optimized functionality, Toty’s website now drives higher engagement, improves customer retention, and provides a platform built to grow with the brand. With ongoing monthly support from WCE, their digital presence remains smooth, updated, and fully optimized to convert every visit into a meaningful interaction.